Design and branding agency Nude Brand Creation scooped a gold award at the Spirits Design Masters 2016, winning the Gin category for The Newmarket Gin
The Newmarket Gin celebrates the history of racing at Newmarket and was created by Master Distiller John Walters, who runs an independent small batch copper pot distillery three miles from Newmarket.
The packaging design created by Nude is inspired by Newmarket racecourse, as well as English photographer Eadweard Muybridge’s pioneering work in the study of the running horse. The frosted glass gives a tactile feel and provides a binocular window to spy the running horses on the back of the glass. The horse featured is last year’s winner of the 2,000 Guineas at Newmarket. As light refracts through the liquid, a sense of movement is given to the illustration, bringing it to life.
The paper label at the base of the bottle bears the signature of Master Distiller John Walters, as well as information about the crafting of the spirit, displayed in a way that is reminiscent of old horse race betting slips. The bottle is sealed with a real wooden stopper.
Nude Partner Bernard Gormley says: “The shade of leather on the leather collar is the historic Newmarket Tan, once used by traders to determine the destination of carriages during its days as a major market town.
“Each collar is handmade in Newmarket by Gibson Saddlers, founded in the early 1900s and is now a family owned company. Gibson’s supply racing colours to Her Majesty Queen. The stitch detailing and metal button echo the craft of leather riding equipment and the ribbon tag is in the Newmarket stripe used for equine blankets.”